Marketing & Sales Alignment
10/12/2020
Define Your Ideal Customer Profile to Improve Targeting
An ideal customer profile (ICP) is a simple but valuable concept that[…]
23/10/2020
How to Use Intent Data for B2B Marketing
With the wide breadth of data available on the internet, categorising all[…]
21/10/2020
Lead Nurturing on LinkedIn
Due to the onset of GDPR regulations in 2018, B2B marketing and[…]
08/09/2020
The Only B2B Content Creation Guide You’ll Ever Need
Some would say Snoop Dogg is pretty cool, but you know what’s[…]
08/09/2020
Account Mapping and Why Its Crucial for B2B Marketers
Account mapping has become increasingly relevant over recent years, primarily due to[…]
10/07/2020
What to Look for in a LinkedIn Advertising Agency
LinkedIn boasts the most relevant and fastest-growing audience for B2B sales and[…]
27/11/2019
Sales Enablement Best Practices
Sales acceleration, sales enablement, sales and marketing alignment; sales and basically any[…]
17/11/2019
10 Fundamental Practices for Marketing and Sales Alignment
There are various dichotomies that have shaped our world history: Communism[…]
