The B2B Marketer's Guide To Happiness

Define Your Ideal Customer Profile to Improve Targeting

Define Your Ideal Customer Profile to Improve Targeting

An ideal customer profile (ICP) is a simple but valuable concept that can be applied within[…]

Lead Routing within Sales Teams

Lead Routing within Sales Teams

Most organisations have more than one sales rep taking on incoming leads, which means that as[…]

How to Use Intent Data for B2B Marketing

How to Use Intent Data for B2B Marketing

With the wide breadth of data available on the internet, categorising all this information and using[…]

How to Generate Webinar Registrations

How to Generate Webinar Registrations

With the advent of Covid-19, events, trade fairs and conferences have been cancelled worldwide. This has[…]

Lead Nurturing on LinkedIn

Lead Nurturing on LinkedIn

Due to the onset of GDPR regulations in 2018, B2B marketing and sales has unequivocally been[…]

The Only B2B Content Creation Guide You’ll Ever Need

The Only B2B Content Creation Guide You’ll Ever Need

Some would say Snoop Dogg is pretty cool, but you know what’s even cooler? Clicks and[…]