Account-Based Marketing

How to win your markets of one

Account-Based Marketing & Sales

The principles of ABM have been around for a while but only recently have its merits become universally acknowledged. When done the right way, it is the most powerful strategy for high-ticket B2B Marketing and Sales.

You know exactly who your target accounts are? Great. But what do you really know about them? Sales cycles can be long and tedious. In order to close the deal it’s best to map all interactions and dynamics within the accounts.

Who are the decision-makers, the buyers, the gatekeepers, the initiators, the users, the influencers? How do the hierarchies look like?
How long are the buying cycles and what are your client’s budgets?
Do you know the existing systems and processes? What about compliance and solution compatibility?

Map your account step by step in order to tackle all objections and get the largest deals done.

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Submit your contact information and we get in touch within 2 hours on business days.

An ABM campaign needs to be well-coordinated as you need to target the right decision-makers through the right channel at the right time.

LinkedIn
Email
Phone
Direct Mail
Online Media
Events

It is rarely a single person making the decision, with enterprise deals in particular, on average more than ten people are involved in the decision-making process. A successful campaign orchestration does not only include the synchronisation of different channels to target your prospects, but also a well-synced sales team that is involved in the buying process in a centrally coordinated way.

Want to find out more?

Submit your contact information and we get in touch within 2 hours on business days.

Since GDPR it has become more difficult to reach an audience via email. You may know who you want to target but you’re not able to reach out to them via email. In order to get the opt-ins of your most valuable prospects new paths are needed to be taken.

Find out more about our proven methodology on how to generate GDPR compliant leads and opt-ins

Want to find out more?

Submit your contact information and we get in touch within 2 hours on business days.

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