CRM Data Quality Management

On average, 30-50% of CRM data is incomplete, erroneous or outdated

CRM Data Quality Management

Outdated, incorrect or incomplete records can easily overwhelm your sales team, lead to ineffective sales activities and result in lost opportunities. Our Data Quality Management solutions have your back.

Most Sales and Marketing leaders acknowledge that CRM data quality is crucial for success. However, cleaning up a CRM database can quickly turn into a time- and budget-draining endeavour if handled the wrong way. Find out how you can benefit from our expertise, toolset and global experience across many industries.

De-duplication: Duplicates are one of the main issues that plague large-scale CRM deployments. Using proprietary, AI-powered “fuzzy logic”, we can effectively identify and process duplicate or redundant records.
Lead-to-Account (L2A) Matching: Allocate contacts to the right companies, powered by Momentum Company Intelligence Database.
Data Enrichment: Add missing or additional data points to existing records, e.g. decision makers, Social-Media profiles (see also ‘Data Enrichment‘)
Manual refinement: There are always scenarios where a list of records needs to be processed by a human. These can be high volume, manual tasks, such as labelling, fact-checking or verification or highly complex analytical tasks that require a trained data scientist. Momentum Data specialises in both scenarios, with a team of data scientists and scalable outsourcing capabilities.
GDPR Compliance Audits: Ensure your CRM data adheres to the standards of the new EU GENERAL DATA PROTECTION REGULATION (GDPR).

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Submit your contact information and we get in touch within 2 hours on business days.

Ensuring data integrity of their CRM systems is a continuous effort for all mid-size to large sales organisations. Incentivise your users to log all their activities and to enter complete records and you get increased productivity, user happiness and a clearer picture of your pipeline and future revenue.

Our Data Quality Monitoring Plans help you maintain data quality standards over time.

Regular data quality analytics reports for sales leaders
Automatically send reminders and guidelines to users that do not comply with standards
Periodically scheduled clean-ups

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Submit your contact information and we get in touch within 2 hours on business days.

Firmographics: Segmentation of your potential clients by location, industry, revenues, and/or size, and enrichment of your database with local addresses, phone numbers and economic indicators.
Technographics: sales relevant information about technology usage in your target accounts. This information can be obtained via website source codes, job ads, press releases and via third party data partners
Sales signals: Organisations are constantly in motion. We are monitoring millions of companies for changes relevant to Sales and Marketing, e.g. changes in management, product launches, expansion, recruiting signals and many more.
Decision makers (Account Mapping): identification of the relevant decision makers and hierarchical relationships within your most important accounts.

Want to find out more?

Submit your contact information and we get in touch within 2 hours on business days.

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