Posts by: Henrik Beckmann
24/02/2021
Why Account-Based Marketing Beats Traditional B2B Marketing
It might sometimes feel like the amount of acronyms we are[…]
23/02/2021
Powering B2B Marketing with Social Selling
New buzzwords are somehow constantly appearing and entering circulation; mobile-first creative, psychographics,[…]
21/02/2021
How to Generate Webinar Registrations
With the advent of Covid-19, events, trade fairs and conferences have been[…]
29/01/2021
Conversational AI in B2B Marketing and Sales
Are you tired of hearing about artificial intelligence (AI)? We wouldn’t be[…]
10/12/2020
Define Your Ideal Customer Profile to Improve Targeting
An ideal customer profile (ICP) is a simple but valuable concept that[…]
23/11/2020
Lead Routing within Sales Teams
Most organisations have more than one sales rep taking on incoming leads,[…]
23/10/2020
How to Use Intent Data for B2B Marketing
With the wide breadth of data available on the internet, categorising all[…]
21/10/2020
Lead Nurturing on LinkedIn
Due to the onset of GDPR regulations in 2018, B2B marketing and[…]
08/09/2020
The Only B2B Content Creation Guide You’ll Ever Need
Some would say Snoop Dogg is pretty cool, but you know what’s[…]
08/09/2020
Account Mapping and Why Its Crucial for B2B Marketers
Account mapping has become increasingly relevant over recent years, primarily due to[…]
