The B2B Marketer's Guide To Happiness

Account Mapping and Why Its Crucial for B2B Marketers

Account Mapping and Why Its Crucial for B2B Marketers

Account mapping has become increasingly relevant over recent years, primarily due to it being a key[…]

What to Look for in a LinkedIn Advertising Agency

What to Look for in a LinkedIn Advertising Agency

LinkedIn boasts the most relevant and fastest-growing audience for B2B sales and marketing contexts, with 80%[…]

7 Ways to Promote Female Empowerment in Sales

7 Ways to Promote Female Empowerment in Sales

The McKinsey 2019 Women in the Workplace survey which primarily looks at US statistics, found that[…]

How to Become a Thought Leader on LinkedIn

How to Become a Thought Leader on LinkedIn

LinkedIn is the number one channel that B2B marketers use to distribute content, with 94% using[…]

Technographic B2B Use Cases

Technographic B2B Use Cases

What is Technographic Data? Technographic data is composed of detailed information about the technology stack installed[…]

Intelligent Process Automation B2B Use Cases

Intelligent Process Automation B2B Use Cases

Intelligent Process Automation (IPA) is a new and rising topic within the world of automation and[…]