Business leaders need to keep a full overview of their numbers at all times in order to make the best business decisions. Analytics dashboards and reports are designed to structure the wealth of data gathered by websites and software tools and to give quick access to all relevant figures.
The basic steps of every web analytics process are:
Most websites are gathering vast amounts of data daily, which can serve as the basis for sensible decision-making if interpreted correctly. A/B tests and other experiments help validate the strength of one strategy over another.
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The evaluation of an organization’s customer data is crucial to facilitate and streamline business choices. Most of the data related to sales processes can be found in the CRM system.
These and more data points help to identify the ideal customer profile, the best sales strategy and cadences, cross- and upsell potentials, and facilitate revenue and deal forecasting.
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The purpose of an audit is to provide an objective independent examination of tools and systems in place, in order to assess if the full business potential is reached in the current situation.
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